One way to incorporating healthier choices is to start with "small comparisons." Every time you go to the grocery store pick one item you normal buy and compare it to a healthier choice. Start making a list ( one item at at time) so you can see the price difference and if/when you go to another store or see a sale you will be more aware of a good deal, plus when it's written down, you don't have to remember it again. This will help you decide what items you feel are worth the extra difference.
Store Brand 1 lb butter - 3.44
Name Brand 1 lb butter - 4.39
Store Brand Organic 1lb butter - 4.99 ( on sale for 4.49)
Earth Balance 15 oz Non-butter - 3.69
Pillsbury cinnamon. rolls - 3.09 (hydrogenated oils etc)
Immaculate cinnamon rolls - 3.29 ( not organic but no hydrogenated oils, no corn syrup, etc.)
Kraft Mac and Cheese 11oz. - 2.99
Annie's Mac and Cheese 11oz - 2.29 (organic ingredients )
Skippy Natural Peanut Butter 15oz - 2.69 (non hydrogenated oils or corn syrup)
Smuckers Natural Peanut Butter 15oz - 2.99 (non hydrogenated oils or corn syrup)
Organic Smuckers Peanut Butter 15oz - 4.19
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